OPS offers support for managing e-commerce campaigns, a service that includes the creation of online shopping campaign strategies such as discounts, bundle offers and general promotions. These strategies rely on creative content to help you drive your initiatives. A very important part of this could be online surveys that will help you find out your customers opinions, tastes and needs.
OPS helps you deliver the right message to the right customer at the right time. Our content marketing services will maximize your results on lead generation, brand awareness and thought leadership. We envision using content marketing as a strategic approach focused on creation and distribution of valuable and relevant content. This way, we engage and retain the audience, with the purpose of driving profitable actions from clients.
We conduct, analyze and deliver professional reports on your subject of choice, tailored to your particular needs.
We design optimized content for large categories of audiences from multiple markets and industries, in many languages, and multiple written and multimedia formats.
Our proven expertise in this field enhances your communication capabilities, delivering an effective process of communication with your target audience.
Whether you already have a promotional strategy in place or not, or want to outsource creative design we offer unique ideas and valuable expertise.
We design and implement Embedded & Interruptive advertising formats for every kind of media, such as:
Social media is a valuable channel for nurturing customer relationship, create awareness for your brand, and generate leads, reaching desired segments through a direct and accountable process.
For reaching smart objectives through social media, we have tailored customized tactics for:
Our creative team manages and delivers optimized content that offers many possibilities for:
Our techniques enable differentiation and increased website rankings in both sponsored and organic search results. We achieve this by using advanced techniques that enables a proper understanding of the subject in matter, selecting and implementing key subjects and terminology.
This process aims to achieve the optimum results in terms of increased traffic, and search perception impact, transforming and consolidating your site as an authoritative source. This eventually leads to organic growth and better customer experience.
Online surveys are an easy and cost-effective method to find out a real feedback from your subscribers/from your customers and stakeholders, to understand their opinions, tastes, even needs. Depending on the goal and subject you want to approach, OPS offers you several types of surveys:
We can prepare all these types of surveys for different channels distribution:
Structuring the survey it`s a complex process that need a strict following of few steps:
To find out more about our experience in this area, please see this case study.
Our online marketing specialists are ready to promote your products and services, using the best tools and channels and obtaining the best results.
We have vast experience in managing complex advertising campaigns with serious budgets ranging between hundreds of thousands to millions of Euro. From creative design, channel integration, tracking, analysis and reporting, we have the expertise to optimize advertising campaigns, delivering personalized user experience, and generating quality leads in an efficient and cost effective way.
Effective online advertising strategies for which we are offering professional services are:
Our experience in managing PPC campaigns allows you to optimize revenues and cost and to reach your goals in terms of increased traffic, narrow targeting and segment and demographic coverage. Our process delivers the required efficiency in terms of ROI and return of investment.
The re-targeting methods are providing an effective way of engaging the customers who have not converted right-away, driving brand awareness and multiplying conversions.
We have tools and solutions for managing multichannel affiliation programs, for which we offer data integration for a multitude of strategies such as: SEO, PPC, email marketing, content marketing, and display advertising.
At OPS, we developed an almost perfect direct email formula. Our marketing specialists offer you the CRITICAL direct email strategy. To find out more about this subject, please see the Email marketing paragraph.
Our online advertising services offers a variety of both template and customized formats. Reports include relevant and custom financial and marketing KPIs in a graphical form, that present a true and unbiased view of the campaign's performance. Such KPIs can be:
Nowadays cellphones have become an integral part of people’s lives and for every online marketing campaign; there is a mobile marketing strategy that will need to be addressed.
Mobile marketing campaigns like SMS, MMS, in-game-marketing or banner marketing are a highly effective way to promote products and services and to quickly communicate offers and promotions to a targeted group.
From our experience, over time, SMS marketing (or text marketing) puts you in direct contact with the consumers. Whenever people receive a text message on their cellphone, they usually read it, whether is wanted or not. This creates awareness for your products. It is a fast, effective and easy method to get your products across to a large number of possible consumers. It is also more inexpensive; therefore, it is cost-effective as compared to other marketing tools.
As our client, you can text only to those customers that you know will be interested in a given product or category and those that you know they afford to purchase the range on your offer.
At OPS, we provide perfect mobile marketing strategies, a service codenamed SMART SMS:
With this strategy in mind, along with the help of OPS marketing specialists, you will soon discover that your marketing message is REALLY producing results!
The terms „direct email” and „direct marketing” have become almost synonymous. Direct email is a genuinely one-to-one medium that facilitates the communication of a very distinct and targeted message. From our experience, over time, the increasing volume of direct emails has contributed to an increasing consumer awareness of our client's products.
As our client, you can email only those customers that you know will be interested in a given product category and those that you know they afford to purchase the range on your offer.
At OPS, we have found the perfect direct email formula. Our marketing specialists offer you a CRITICAL direct email strategy consisting in:
We also offer, on a regular basis, comprehensive reports to track your performance (bounces and unsubscribes, trends, opening and clicking rates, etc).
With this strategy in mind, along with email cost-effectiveness, it is no wonder that email marketing’s ROI often blows other direct marketing strategies out of the water.
The analysis services we provide enables you to understand the important aspects in the relation customers have with your brand.
Our analysis reveals:
Using a wide set of methods, including interviews (either by telephone or face-to-face), questionnaires (online or by mail) and focus groups, our specialists can help you find out what motivates consumers to buy or not to buy.
A market-segmentation approach is the best way of dealing with different customer needs.
OPS offers resources and dedicated people to help you be competitive by accumulating your customers into groups, to reduce costs. Our proposed segmentation allows your business to deal with various customer needs by focusing resources on particular customer groups with homogeneous requirements. Then you can target the most attractive groups to enhance effectiveness of your campaign.
OPS also provides loyalty schemes for increasing your consumers’ loyalty and stabilize your sales over time: money-off voucher campaigns, discounts, bonus cards, rewards, special events organized for members where they can buy limited-edition items not on offer to the general public, etc.
Whether we talk about sales, technology or services, THE CUSTOMER is the resource upon which the success of the business depends. The main role of Customer Relationship Services is to understand HIS needs and to make HIM happy. Our Customer Support department will find the best strategic pattern that suits your goals.
We help you to respond to customers’ expectations, to offer them satisfaction and to receive back their loyalty.
Our Customer Service Support center purpose is to support you build, maintain and manage customer relationship and to ensure vital tools for turning your company into a customer satisfaction oriented brand.
It is up to your customers to decide how they want to communicate with your company and it`s up to your company to respond appropriately through our Call Center. That`s why we offer you many customer support channels:
We offer your company various solutions/services:
Before beginning the project, our team is prepared to help you accomplish all steps for starting an excellent Customer Relationship Management Service project with us:
To sum up, OPS team will help you throughout the project to:
Cross-sells are an integrated part of our e-commerce communication fulfilment services that drive increased revenues by actively engaging and persuading customers to involve in a purchase activity, with an optimized ROI.
We offer also up-sell as part of our e-commerce fulfilment service, offering a direct increase in revenues managed by our integrated e-commerce platform - RAMSES. We use dedicated channels and solutions like our CRITICAL email marketing process and telemarketing communication services. To find out more about our e-commerce solution, please see the page dedicated for it in the Web and Online Development.
To find out how we can help you, contact us today. We would love to work with you to improve your business processes, making them run more smoothly and efficiently.